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Title
Text copied to clipboard!Social Media Analyst
Description
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We are looking for a Social Media Analyst to join our dynamic marketing team. This role is ideal for someone who is passionate about data, digital trends, and social media platforms. The Social Media Analyst will be responsible for monitoring, analyzing, and reporting on the performance of social media campaigns across various platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and others.
The ideal candidate will have a strong analytical mindset, excellent communication skills, and a deep understanding of social media metrics and KPIs. You will work closely with content creators, digital marketers, and brand managers to ensure that our social media strategies are data-driven and aligned with business goals.
Your day-to-day responsibilities will include collecting and interpreting data from social media platforms, identifying trends and insights, and providing actionable recommendations to improve engagement, reach, and ROI. You will also be expected to create regular performance reports and dashboards for internal stakeholders, highlighting key metrics and campaign effectiveness.
In addition, you will stay up-to-date with the latest social media trends, tools, and best practices to ensure our strategies remain competitive and innovative. You will also assist in setting benchmarks and goals for future campaigns based on historical data and market research.
This is a critical role that bridges the gap between creativity and analytics, helping the organization make informed decisions about its social media presence. If you are detail-oriented, data-savvy, and passionate about social media, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Monitor and analyze social media performance metrics
- Develop and maintain social media dashboards and reports
- Provide insights and recommendations to improve campaign effectiveness
- Collaborate with marketing and content teams to align strategies
- Track competitor activity and industry trends
- Identify opportunities for growth and engagement
- Support A/B testing and performance optimization
- Present findings to stakeholders and leadership
- Ensure data accuracy and integrity in reporting
- Assist in setting KPIs and benchmarks for campaigns
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, or related field
- 2+ years of experience in social media analytics or digital marketing
- Proficiency with analytics tools such as Google Analytics, Sprout Social, or Hootsuite
- Strong understanding of social media platforms and their metrics
- Excellent analytical and problem-solving skills
- Ability to interpret data and present actionable insights
- Strong communication and presentation skills
- Experience with data visualization tools like Tableau or Power BI is a plus
- Familiarity with SEO and content marketing strategies
- Detail-oriented with strong organizational skills
Potential interview questions
Text copied to clipboard!- What social media analytics tools have you used?
- How do you measure the success of a social media campaign?
- Can you describe a time you used data to improve performance?
- How do you stay updated on social media trends?
- What KPIs do you consider most important in social media analysis?
- Have you ever created a social media dashboard? If so, how?
- How do you handle large datasets and ensure accuracy?
- Describe your experience working with cross-functional teams.
- What challenges have you faced in social media analytics?
- How do you prioritize tasks when managing multiple campaigns?
